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This website bestlightedhats.com has the following in the web page, "com, your lighted hat superstore." Our analyzers viewed that the webpage also stated " Will You Be Ready When The Lights Go Out." The Website also said " Dont Be Fooled By Cheap Imitations. All Of Our Hats Come With A Lifetime Warranty. Day No Questions Asked Return Policy. Work, Play or Everyday use we have the hat for you. Once you put the hat on and start using it, you will wonder how you ever managed without it. Men, women and children will love a lighted hat. Quantity discounts available, fill out the contact form or call us." The website's header had lighted hats as the most important search term. It is followed by lighted hats, cap with light, and lighted cap which isn't as ranked as highly as lighted hats. The next words they used was cap lights. hat with lights was included but might not be seen by search engines.